Love, Nala A brand refresh fit foran Instagram famous feline. Guinness World Record Holder PROJECT: BRAND REFRESH CLIENT: LOVE, NALA ROLE: COPYWRITING, DESIGN + PRODUCTION Nala is a Guinness Book of World Records record holder for the cat with the most Instagram followers. She also has her own line of cat foods and treats. As…
Treat Planet When you set out to make the best darn pet treats on the planet, your packaging has a big job to do! PROJECT: PACKAGE DESIGN + BRANDINGCLIENT: TREAT PLANET ROLE: CREATIVE DIRECTION For over a decade we’ve had the pleasure of handling Treat Planet’s branding and design. And our work spans well beyond…
LINX Building a strong brand from the ground up. PROJECT: NAMING & DESIGN CLIENT: CAPITAL LUMBER ROLE: CREATIVE DIRECTION Having a backyard oasis is a homeowner’s dream, and adding a custom pergola as your centerpiece is a great place to start.When Capital Lumber was ready to launch its DIY modular pergola system, they approached BSD.…
Pioneer Bakery Cafe Baking new beginnings for adults with intellectual disabilities. PROJECT: INDENTITY SYSTEM DESIGN CLIENT: PIONEER BAKERY ROLE: CREATIVE DIRECTION The Pioneer Bakery Cafe provides a food service training program for adults with intellectual disabilities. With the mission of “Baking New Beginnings,” we crafted a branding system that would evoke a sense of community…
Petguard Introducing a heritage brand to the next generation. PROJECT: PETGUARD BRAND REVITALIZATION CLIENT: PETGUARD ROLE: CONCEPT THROUGH PRODUCTION PetGuard came to us with a vision: premium, healthy dog and cat foods that would appeal to Gen-Z and reposition itself as premier brand. We developed a strategic plan supported by consumer research and created a…
Smart Mouth Simplifying the complex science of bad breath prevention. PROJECT: BRAND REFRESH CLIENT: SMART MOUTH ROLE: CREATIVE DIRECTION & EXECUTION SmartMouth is a scientific formula that stops bad breath before it starts. Because the product is so unique, past packages were over messaged and looked crowded and confusing. We streamlined the copy to be…
Manna Pro Evolving the design of a heritage brand. PROJECT: PACKAGE DESIGN CLIENT: MANNA PRO ROLE: CREATIVE DIRECTION + EXECTUTION MannaPro has been a trusted heritage brand in the homestead space since the 1840s. Years of expansion and line extensions led to a product line that was lacking continuity. BSD was challenged with developing a…
ComKom From bottles to cans.BSD crafts a refreshing look for handcrafted kombucha. PROJECT: BRAND REFRESH CLIENT: COMKOM ROLE: CREATIVE DIRECTION + PRODUCTION When ComKom decided to move from glass bottles to slim cans, we recommended they use this opportunity for a complete brand refresh. In addition to a developing a look specifically built for cans,…
PROJECT: BRAND REFRESH CLIENT: BUGHUT ROLE: CREATIVE DIRECTION As a newcomer to the natural gardening space BugHut’s packaging hada big job to do! Their unique formulas and biological ingredients needed messaging that was clear and package designs that got noticed. Our solution pairs conversational copy with playful illustrations and anchors them to a blue backdrop…
Germ-X Clean designs for clean hands. PROJECT: GERM-X HAND SANITIZERS CLIENT: VI-JON ROLE: CREATIVE DIRECTION We’re proud of our history with the line and honored to be the first call whenever a refresh Is needed. Our core design combines soothing colors with clean lines and is framed by open space that lets light pass the…
