PROJECT: BRAND REFRESH
ROLE: CREATIVE DIRECTION
As a newcomer to the natural gardening space BugHut’s packaging had
a big job to do! Their unique formulas and biological ingredients needed messaging that was clear and package designs that got noticed. Our solution pairs conversational copy with playful illustrations and anchors them to a blue backdrop for a bold, modern look. New product names convey the formula’s benefits and an icon system delivers the brands core features. From this foundation we designed a new website, trade show booth, POP, and marketing collateral. Their customers are loving it and a new partnership has blossomed!