The Pioneer Bakery Cafe provides a food service training program for adults with intellectual disabilities. With the mission of “Baking New Beginnings,” we crafted a branding system that would evoke a sense of community and deliver an upscale casual cafe experience. Our type-based logo uses rich browns and earth tones feel premium and accessible, while also creating a warm, nourishing vibe. Friendly copy and fun wall murals tie it all together from the inside out.