Brand Revitalization

brand owner PetGuard

BSD was challenged to refresh PetGuard’s brand to appeal to Millennials, GenXers and Baby Boomers alike. Our research led us to developing a modern-day nostalgic feel. These new designs offer stronger brand presence than the previous look, with a clean, contemporary style. Featuring real pets to help closely relate to the former packaging, PetGuard now has a cohesive look across all of its products. The logo has also been updated, complete with a new mission statement that reflects the brand’s guiding principles – “Your Pet Deserves the Best.”

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