for clean hands.
PROJECT: GERM-X HAND SANITIZERS
ROLE: CREATIVE DIRECTION
We’re proud of our history with the line and honored to be the first call whenever a refresh Is needed. Our core design combines soothing colors with clean lines and is framed by open space that lets light pass the crystal-clear gel. And because hand sanitizers are often on the back-to-school supplies list for kids, we created a “good clean fun” series, with playful copy and colorful formulas that were a perfect addition to retailers’ BTS promotions.