Simplifying the complex science of bad breath prevention.
PROJECT: BRAND REFRESH
CLIENT: SMART MOUTH
ROLE: CREATIVE DIRECTION & EXECUTION
SmartMouth is a scientific formula that stops bad breath before it starts. Because the product is so unique, past packages were over messaged and looked crowded and confusing. We streamlined the copy to be understood at a glance and extended the line with new products and merchandising. The SmartMouth team and retailers have been thrilled with the refresh and GDUSA honored us with a package design award.