When Treat Planet was ready to refresh their EttaSays! Premium Dog Treats, they decided to release them in 4 different categories. Go Wild! Go Sit! Go Chew! and Go Simple! Each line was made from premium ingredients but had unique qualities that needed to be immediately apparent while working together as a family while breaking through the clutter in the store. The initial response to the program has been overwhelmingly positive, with Treat Planet reporting the packaging was a “home run”!